Does Advertising Deserve a Museum? Study and Global Analysis of Museums of Advertising

Abstract

The changes occurring in both the design of museums from the 1970s, and advertising communications in recent decades have made the authors reflect on the absence of an international museum of advertising that has a physical space to showcase their collections and an area for study or research in this field. Thus, from the analysis of the importance of advertising for market economy and society, on the one hand, and how the new information and communication technologies have influenced the way of thinking about communication, on the other hand, the authors establish the museological lines where this hypothetical museum should focus from the study of the bibliography about the subject. In a second phase they proceeded with a detailed analysis of physically based museum projects addressing the advertising field today. Out of the outcome of the analysis, without forgetting the theoretical framework, it is concluded that, because of the breadth of the subject, a museum about the discipline should be considered as a national entity but with prospects and international relations through research and study. This fact can be carried out thanks to the technology that brings us to almost any experience.