Theories to Explain the Origin, Construction and Establishment of the Socio-political Agenda

Abstract

The origin, construction and establishment of a socio-political agenda involves actors who do not necessarily relate directly, but use media to disseminate information about the topics of their agendas. In the case of the state, the media such as television, radio and newspapers are used to influence public opinion when evaluating public policy issue. Meanwhile, citizenship through social networks like Twitter and Facebook has influenced the practice of journalists. Thus, the influence of the media on public policy through public opinion has been exceeded. In this sense, the objective of this paper is to present the theoretical framework to explain the relationships between the actors involved in setting the public agenda. This exercise will discern modes of influence between the actors and the emergence and permanence of issues on the national agenda.