The gendered rhetorical scaffold: a deliberation about the institutional gender culture at the autonomous university of ciudad Juarez, México

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Published: Sep 15, 2015
DOI: https://doi.org/10.15178/va.2015.132.125-161
Keywords:
Gender institutional culture - higher education - feminist critique - rhetorical criticism - gender ideology – Autonomous University of Ciudad Juarez

Main Article Content

Clara Eugenia Rojas Blanco
Universidad Autónoma de Ciudad Juárez

Abstract

In this article, I present a succinct version of a comprehensive qualitative research project centered on the analysis of the gender symbolic structure in the Autonomous University of Ciudad Juarez, (UACJ), in Mexico. In this version, I offer a deliberation centered on the analysis of the persuasive / discursive formation, where I examined the relationship between rhetoric, power and gender from the approach of the feminist critique on discourse and contemporary rhetoric. In this case, the thesis that guides my discussion is that the gendered institutional culture does not allow the transversalization of the gender perspective, because the androcentric beliefs and practices within the university are not recognized, by the university agents (men and women), as sexist practices. In this text, I offer an analysis of a corpus of open-ended interviews, conducted with a group of full time professors from the UACJ where the normalization of the ideology of gender of the institution crystallizes. Based on my findings, I devised the “gender rhetorical scaffold” metaphor in order to explain the complex socio-historical process present in the re/production of gender within the UACJ.

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How to Cite
Rojas Blanco, Clara Eugenia. 2015. “The Gendered Rhetorical Scaffold: A Deliberation about the Institutional Gender Culture at the Autonomous University of Ciudad Juarez, México”. Vivat Academia. Journal of Communication, no. 132 (September):125-61. https://doi.org/10.15178/va.2015.132.125-161.
Issue
Issue 132 - September 2015 - Year XVIII
Section
Research Articles
Author Biography

Clara Eugenia Rojas Blanco, Universidad Autónoma de Ciudad Juárez

Profesora-investigadora del Departamento de Humanidades.
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