Social networks for learning in advertising studies

Abstract

The sharp increase in Internet penetration in Spain is also a major challenge for the educational context. In this paper we attempt to make a reflection on the integration of social networking in university education, but from a very particular perspective: the derivative of the fact that social networks can contribute to a learning process but also in the case of the titration Advertising and Public Relations as a tool of the future career of graduates. The purpose is to provide operational conclusions on both issues, and to that end, the literature has examined deeply and existing studies on the use of social networks in teaching and subsequently provide the basic parameters of the model application social networks in teaching,a model that follows the existing lines but also adds newperspectives or relevant considerations.
Thus, the related experience focuses on a very specificperspective - social networks - the evolution of teaching methodsin college and, therefore, leaves out many other factors relating to new technologies (wikis, blogs, websites ...) that may need a specific study.