Advertising and its social responsibility

Abstract

The power of advertising is increasing in a society where consumption is already a habit. Its power lies not only in its persuasive capacity but also in its wide presence in the lives of citizens, who envisage hundreds of advertisements every day, although they are not always aware of it. Therefore, for an undeniable influence in society, advertising must work in the development of its social responsibility. On this issue, offering arguments from different authors, we reflect on this article.