DOI: https://doi.org/10.15178/va.2011.117E.1074-1088
DOI: https://doi.org/10.15178/va.2011.117E.1154-1167
DOI: https://doi.org/10.15178/va.2011.117E.1-17

Social networks for learning in advertising studies

Emma Torres Romay, Juan Manuel Corbacho Valencia

795-807

DOI: https://doi.org/10.15178/va.2011.117E.795-807
DOI: https://doi.org/10.15178/va.2011.117E.18-30
DOI: https://doi.org/10.15178/va.2011.117E.31-50

Valuing mobile marketing

Laura Melendo Rodríguez-Carmona

51-62

DOI: https://doi.org/10.15178/va.2011.117E.51-62
DOI: https://doi.org/10.15178/va.2011.117E.63-76
DOI: https://doi.org/10.15178/va.2011.117E.77-93
DOI: https://doi.org/10.15178/va.2011.117E.94-115
DOI: https://doi.org/10.15178/va.2011.117E.116-121
DOI: https://doi.org/10.15178/va.2011.117E.122-132
DOI: https://doi.org/10.15178/va.2011.117E.133-144
DOI: https://doi.org/10.15178/va.2011.117E.145-174
DOI: https://doi.org/10.15178/va.2011.117E.175-192
DOI: https://doi.org/10.15178/va.2011.117E.193-200
DOI: https://doi.org/10.15178/va.2011.117E.201-216
DOI: https://doi.org/10.15178/va.2011.117E.217-232
DOI: https://doi.org/10.15178/va.2011.117E.233-241
DOI: https://doi.org/10.15178/va.2011.117E.242-266
DOI: https://doi.org/10.15178/va.2011.117E.267-290
DOI: https://doi.org/10.15178/va.2011.117E.291-314
DOI: https://doi.org/10.15178/va.2011.117E.315-326
DOI: https://doi.org/10.15178/va.2011.117E.327-336

Digital communication study on social organizations in Spain

Ana Almansa Martínez, María Jesús Fernández Torres

337-352

DOI: https://doi.org/10.15178/va.2011.117E.337-352
DOI: https://doi.org/10.15178/va.2011.117E.353-367

Educational metaverses. Technology and case studies

Viviana Barneche Naya, Rocío Mihura López, Luis Antonio Hernández Ibáñez

368-386

DOI: https://doi.org/10.15178/va.2011.117E.368-386
DOI: https://doi.org/10.15178/va.2011.117E.387-404
DOI: https://doi.org/10.15178/va.2011.117E.405-416
DOI: https://doi.org/10.15178/va.2011.117E.417-428
DOI: https://doi.org/10.15178/va.2011.117E.429-442
DOI: https://doi.org/10.15178/va.2011.117E.443-468

Internet advertising: new links in social networks

Estrella Martínez Rodrigo, Lourdes Sánchez Martín

469-480

DOI: https://doi.org/10.15178/va.2011.117E.469-480
DOI: https://doi.org/10.15178/va.2011.117E.481-496

Information research and social networks: the case of the university

Joan Francesc Fondevila Gascón, Josep Lluís del Olmo Arriaga, Javier Sierra Sánchez

497-511

DOI: https://doi.org/10.15178/va.2011.117E.497-511
DOI: https://doi.org/10.15178/va.2011.117E.512-529

Innovation in higher education: facebook as a teaching tool

Hipólito Vivar Zurita, Alberto García García, Natalia Abuín Vences, Raquel Vinader Segura, Patricia Núñez Gómez, Mª Ángeles Martín Pérez

530-544

DOI: https://doi.org/10.15178/va.2011.117E.530-544

Open access to knowledge in tutorial action plans at spanish universities

Alejandra Hernández Ruiz, Conchi Campillo Alhama, José Daniel Álvarez Teruel

545-565

DOI: https://doi.org/10.15178/va.2011.117E.545-565

Teaching, research and companies linked in an information system

Hilda Beatriz Ramírez Moreno, Margarita Ramírez Ramírez

566-575

DOI: https://doi.org/10.15178/va.2011.117E.566-575
DOI: https://doi.org/10.15178/va.2011.117E.576-597

Engagement advertising, another message

Magdalena Mut Camacho, María Estela Bernad Monferrer

598-611

DOI: https://doi.org/10.15178/va.2011.117E.598-611

Feedback in communication, a binomial to renew in the european higher education area (EHEA)

Ángeles Diez, Mª Ángeles Llorca, Gloria Bueno, Beatriz Cabrejas, Teresa Gallego

612-628

DOI: https://doi.org/10.15178/va.2011.117E.612-628
DOI: https://doi.org/10.15178/va.2011.117E.629-642
DOI: https://doi.org/10.15178/va.2011.117E.1486-1497
DOI: https://doi.org/10.15178/va.2011.117E.643-655
DOI: https://doi.org/10.15178/va.2011.117E.656-671
DOI: https://doi.org/10.15178/va.2011.117E.672-700
DOI: https://doi.org/10.15178/va.2011.117E.701-712

Innovation, research and development, elements of the system of information science and technology in the state of Baja California

Margarita Ramírez Ramírez, Nora del Carmen Osuna Millán, Esperanza Manrique Rojas, Hilda Beatriz Ramírez Moreno

713-730

DOI: https://doi.org/10.15178/va.2011.117E.713-730
DOI: https://doi.org/10.15178/va.2011.117E.731-738
DOI: https://doi.org/10.15178/va.2011.117E.739-754

How to obtain specific skills and cross from the mass media original application of app in UDG

Sílvia Espinosa Mirabet, Jaume Puig-Bargués, Inés Ferrer Real, Marianna Soler i Ortega, Lluïsa Escoda, Carmen Echazarreta Soler, Rafael García Campos

755-777

DOI: https://doi.org/10.15178/va.2011.117E.755-777

The value of research in public relations

Marcela Fabiola Olea Jorquera, Eduardo Hernán Román Álvarez

778-794

DOI: https://doi.org/10.15178/va.2011.117E.778-794
DOI: https://doi.org/10.15178/va.2011.117E.808-825

Woman and communication in spanish football

María Jesús Fernández Torres, Ana Almansa Martínez

826-842

DOI: https://doi.org/10.15178/va.2011.117E.826-842

Open access to knowledge in tutorial action plans at spanish universities

Alejandra Hernández Ruiz, Conchi Campillo Alhama, José Daniel Álvarez Teruel

843-864

DOI: https://doi.org/10.15178/va.2011.117E.843-864
DOI: https://doi.org/10.15178/va.2011.117E.865-875
DOI: https://doi.org/10.15178/va.2011.117E.876-887
DOI: https://doi.org/10.15178/va.2011.117E.888-900
DOI: https://doi.org/10.15178/va.2011.117E.901-918
DOI: https://doi.org/10.15178/va.2011.117E.919-931
DOI: https://doi.org/10.15178/va.2011.117E.932-944
DOI: https://doi.org/10.15178/va.2011.117E.945-957
DOI: https://doi.org/10.15178/va.2011.117E.958-969
DOI: https://doi.org/10.15178/va.2011.117E.970-1001
DOI: https://doi.org/10.15178/va.2011.117E.1002-1017
DOI: https://doi.org/10.15178/va.2011.117E.1018-1034
DOI: https://doi.org/10.15178/va.2011.117E.1035-1048
DOI: https://doi.org/10.15178/va.2011.117E.1049-1058
DOI: https://doi.org/10.15178/va.2011.117E.1059-1073
DOI: https://doi.org/10.15178/va.2011.117E.1089-1099
DOI: https://doi.org/10.15178/va.2011.117E.1100-1112
DOI: https://doi.org/10.15178/va.2011.117E.1113-1128
DOI: https://doi.org/10.15178/va.2011.117E.1129-1142
DOI: https://doi.org/10.15178/va.2011.117E.1143-1153
DOI: https://doi.org/10.15178/va.2011.117E.1168-1178

Digital interactive multimedia devices in museums

Rocío Mihura López, Viviana Barneche Naya, Luis Antonio Hernández Ibáñez

1479-1485

DOI: https://doi.org/10.15178/va.2011.117E.1479-1485
DOI: https://doi.org/10.15178/va.2011.117E.1179-1193
DOI: https://doi.org/10.15178/va.2011.117E.1194-1206
DOI: https://doi.org/10.15178/va.2011.117E.1207-1215
DOI: https://doi.org/10.15178/va.2011.117E.1216-1225
DOI: https://doi.org/10.15178/va.2011.117E.1226-1238

Enterprising and creative people: an interdisciplinary proposal of teaching innovation

Ángel Bartolomé Muñoz de Luna, Mónica Viñarás Abad, Carmen Llorente Barroso

1239-1251

DOI: https://doi.org/10.15178/va.2011.117E.1239-1251
DOI: https://doi.org/10.15178/va.2011.117E.1252-1258
DOI: https://doi.org/10.15178/va.2011.117E.1259-1278
DOI: https://doi.org/10.15178/va.2011.117E.1279-1290
DOI: https://doi.org/10.15178/va.2011.117E.1291-1309
DOI: https://doi.org/10.15178/va.2011.117E.1310-1328
DOI: https://doi.org/10.15178/va.2011.117E.1329-1337
DOI: https://doi.org/10.15178/va.2011.117E.1338-1356
DOI: https://doi.org/10.15178/va.2011.117E.1357-1374
DOI: https://doi.org/10.15178/va.2011.117E.1375-1390

New users of media business

Pedro García-Alonso Montoya

1391-1404

DOI: https://doi.org/10.15178/va.2011.117E.1391-1404
DOI: https://doi.org/10.15178/va.2011.117E.1405-1416
DOI: https://doi.org/10.15178/va.2011.117E.1417-1430
DOI: https://doi.org/10.15178/va.2011.117E.1431-1444

Interdisciplinary Tutoring for the Development of Professional-Simulation Role-Plays

Cristina Castillo-Rodríguez, Deborah García-Magna, Sonia Ríos-Moyano, Carmen Cristófol-Rodríguez, Rosa Rodríguez-Mérida, María Jesús Carrasco-Santos

1445-1457

DOI: https://doi.org/10.15178/va.2011.117E.1445-1457

Social activism in the web 2.0. Spanish 15M movement

Carmen Costa Sánchez, Teresa Piñeiro Otero

1458-1467

DOI: https://doi.org/10.15178/va.2011.117E.1458-1467
DOI: https://doi.org/10.15178/va.2011.117E.1468-1478
DOI: https://doi.org/10.15178/va.2011.117E.1498-1516