NEUROMARKETING AND KNOWLEDGE ANALYSIS

An exploratory study on the impact of neuromarketing on virtual learning environments

1-16

Application of sensory marketing techniques in fashion shops: the case of Zara and Stradivarius

17-32

Influence of message appeal on attention. An eye-tracking study

33-60

Creation of an artificial neural network to predict the behavoir of mooc platforms on the 2030 agenda and the sustainable development goals

61-89

INSTAGRAM Y TIK TOK: REDES SOCIALES LÚDICO-GRÁFICAS

Advertising use of Instagram by Spanish models before the AEA and autocontrol code of conduct

1-25

MANIPULACIÓN EN REDES SOCIALES Y DEMAGOGIA DIGITAL

Impact of fake news on students of journalism and audiovisual communication at Carlos III University of Madrid

1-21

Films about the climate emergency: a problem without responsible or solutions

1-22

Identification of fake news published in the paper edition of a provincial newspaper in the era of Trump's digital disinformation and the start of COVID

23-38

Fashion consumption habits through influencers on Generation Z

39-68

The construction of a hemerographic literature review. An example from the concepts fake news, post-truth and misinformation in the web of science (WoS) environment

69-90

The impact of enjoyment and anxiety on English-language learners’ willingness to communicate

91-111

Disinformation as a corporate risk: the need for a new methodological approach

113-129

Information professionals and fake news during the covid-19 pandemic

131-149

The analysis of the informational competencies of students entering university: a case study

151-171

Digital competencies in older adults: from threat to opportunity

173-195

From Occupation To Covid, Passing Through The M.E.N.A.S. Semipresential Dialogue As An Innovative Methodology Of Anthropological Learning

197-217

The dual hero in late capitalism. Myth’ new languages in V for Vendetta and Mr. Robot

219-239

The IT in preschool education: A criticar look at the use and reflections for good practices as an educational alternative

241-263

Fight fake news. The professional profile of the information verifier in Spain

265-295

Digital Competences in the Journalism Curriculum: case analysis of a Central American university

297-316